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About Us

Back in 2005 we had a crazy vision to bring together innovation, technology and happiness with one of the grandest gestures known to mankind: gift giving.

We wanted to inspire people to gift differently. It wasn’t just about receiving a gift that made people go WOW, we wanted the added kapow. We didn’t want ordinary, we wanted extraordinary. That warm fuzzy feeling like someone’s just wrapped their arms around you and given you the biggest hug.

Edible Blooms quickly became an Australian gifting revolution, and fast forward 12 years, over half a million deliveries of WOW later and a new name for our brand; we definitely think we are onto something.

2018 marks our most exciting year yet – global expansion and the launch of our new brand in the UK. We’ve taken everything we’ve learnt in Australia with Edible Blooms and put a bit of sparkle on the brand to proudly bring you Gift Rebellion.

What is Gift Rebellion you ask? Take a look and you’ll see.

It’s all about gifting differently.

No more boring flowers, pyjamas and socks. You won’t find any cringeworthy gifts or silly sentiments. The only thing you’ll find here is WOW. And the best part – what you see is what you’ll get. Every single time.

UK get ready, Gift Rebellion is here. We’ve changed the gifting game and you’ll never look back – we promise.

Kelly and Abbey x

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Edible Blooms supports the responsible service and consumption of alcohol with the sale of all gift baskets, chocolate bouquets, flowers and hampers. It is an offence to sell or supply to or obtain liquor on behalf of a person under the age of 18 years.

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