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About Us

Gifting. For many it’s a chore but for us it’s been at the core of what defines us since day one. Growing up, we lived for celebrations – birthdays; both ours and friends, our parents anniversary, Christmas and special occasions. It wasn’t about receiving a gift, it was so much more.

It was about that element of surprise when the gift was opened. It was that excitement, those butterflies in the tummy, weak at the knees, jumping up and down feeling. That entire emotional connection to that simple moment in time.

As time went on, gifting became so much more then just an emotion that we felt, we wanted to share the magic with others.

This dream quickly turned into reality when we opened our doors to Edible Blooms in 2005 and Gift Rebellion in 2017. Two very different brands that share a single purpose – inspiring people to gift differently.

Today, we’re proudly sending moments of wow all over the world. Gifts that say ‘I get you’ and ‘I appreciate you’.  The kind of gifts that give you a warm fuzzy feeling as you nailed the perfect way to express how you feel.

We invite you to join our movement and say no to boring old socks, unwanted gifts and unfulfilled promises. 

Do it differently by delivering smiles in a box and celebrating moments in time. Expect the unexpected and say yes to delivering gifts with difference. You won’t look back – we promise.

Kelly and Abbey x

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Edible Blooms supports the responsible service and consumption of alcohol with the sale of all gift baskets, chocolate bouquets, flowers and hampers. It is an offence to sell or supply to or obtain liquor on behalf of a person under the age of 18 years.

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